Dawn BerryPresident / CEO A twenty year veteran of the hospitality industry, Berry began her career at the Holiday Inn Stevens Point, WI with 295 rooms and 30,000 sq ft of meeting space. There she held the position of Front Office Manger and Expo Center Concert Director with responsibilities to promote and generate ticket sales as well as manage the riders of entertainers of that time such as Ray Charles, Reba McEntire and Rod Stewart. Following the completion of her Associates degree in Business Administration at the University of Stevens Point she launched what would be her 18-year career with Hilton Hotels at the Hilton Chicago. For the first 7 years of her career, Berry managed within the three most prestigious full-service resorts of their time, The Pointe Hilton resorts. In her tenure, she supervised and managed various departments within the resorts to include Front Office, Telecommunications, Guest Services, Reservations, Concierge, Gift and Retail Outlets, Suite Dining and Sales. All three resorts boasted over 700 rooms, 18-hole golf courses, multiple themed restaurants and over 100,000 sq ft of meeting space. From there she was promoted to the Hilton San Francisco where she held the position of Executive Manager, responsible for the direct reporting of over 1400 staff members, 2,000 guest rooms and 20,000 sq ft of meeting space overlooking Union Square in a highly unionized environment. It was in 1998 when Hilton Hotels began their launch of what would become the 7-time JD Power Award winning stretch. It was then that Berry left Hilton owned and managed hotels to work for Karl Hoagland and Larkspur Hospitality to open the 32nd HGI in the system at the San Francisco Airport. During her tenure with Larkspur she gained hands-on knowledge and experience with construction, design, pre-opening sales, recruiting and new hotel openings. After 19 months of successful management during construction and approximately 1 year of operation, Berry was recruited back by Hilton Hotels Corporation as Vice President of Brand Management where she held her position for 6 years and during that time participated in 5 of the 7 Award winning years for the brand, taking the brand from 58 units at the time of her hire to 310 units before leaving to launch what is now PHD Hospitality LLC. PHD opened its doors in February 2006 with five third party management contracts and since has grown to twelve hotels to include ownership in some of their portfolio. Berry’s focus for the company currently falls into three key pillars of the industry to include property management, procurement, asset management and receivership oversight. As owners themselves, PHD understands the importance and has proven results in Customer Satisfaction, prides themselves in their ability to provide exceptional customer service while maintaining effective cost controls and systems, driving revenues and maximizing investor returns. |
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